Hi! My name is Jiayi. I go by Serena, a visual development artist and illustrator based in San Francisco, California. I have thought of my life as an “art book” having many pages, some already painted, some yet to come. 🎨
Most of my work is characterized by the use of color and a commitment to storytelling through daily life and little moments. My love of storytelling is influenced by journaling and movie studies.
I’ve had the privilege of collaborating with diverse clients and projects. Whether it’s creating characters for animated TV shows, designing covers for novels, or illustrating for children’s books, I thrive on the challenge of making the intangible tangible.